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Simply Smooth Keratin Treatment is a botanically based keratin smoothing system that has a cumulative effect on the hair. It reduces texture 25% to 50%, and will last for up to 12 weeks. Simply Smooth can be repeated as often as every six weeks, however, 12-16 weeks is recommended. Simply Smooth may be used over all chemical treatments (including color, hi-lights, relaxers, etc., to enhance them. The Simply Smooth treatment can be applied directly after a color service. The process takes 1.5 to 3 hours and can be shampooed as soon as 72 hours. Clients must use a clarifying shampoo before the treatment.