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Keep hair as vibrant as the day it was colored with the new Timeless Color at-home collection from Keratin Complex. What it does: The Fade-Defy Shampoo harness the power of keratin to reinforce the hair's natural protective barrier and protect agains color loss. What else you need to know: Key ingredients such as PolyQ, seal in color's vibrancy while UV absorbers help to prevent sun damage that can cuase color-treated strands to become dull or brassy.