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Joico Blonde Life Brightening Shampoo is an excellent cleanser for blonde and highlighted hair. Oil and dirt are removed while hair becomes soft and brighter while brassiness fades away.Arginine helps protect and strengthen hair while monoi oil increases shine and fights frizz while protecting hair against pollution. Tamunu oil blocks UV rays and has Omega-6 and -9, which hydrates brittle hair.For nourishing and illuminating highlighted hair.